Gabby’s Kitchen Co. (concept)
- marlonraye
- October 5, 2026
- Work
- 0 Comments
Concept project · Small business · Web & brand
Gabby’s Kitchen Co.
A concept brand and website for a home-based Louisiana scratch kitchen with a weekly menu and a catering side. The design had to do two jobs at once: move this week’s plates for pickup, and turn catering interest into booked events.
TypeConcept project
RoleBrand & web design
ScopeBrand · menu · ordering site
The challenge
No storefront, two jobs
There’s no restaurant to walk into. Customers order from a menu that changes every week and pick up from the kitchen, while catering clients need a reason to reach out. The site had to take orders and payment online and still show the menu to people who order by text or DM.
What I did
A brand with appetite
- Set a warm brand direction in brown and soft pink, carried across the site and menu
- Designed the weekly menu so it’s quick to update and easy to share
- Structured the site around two paths: order this week’s menu, or book catering
Your turn
Let’s tell your story.
Small businesses with big flavor: let’s build a site that sells.
| Card field | Value |
|---|---|
| Order | 2 |
| Short name | Kitchen Brand |
| Kicker | Concept 02 — Web & brand |
| Heading | Gabby’s Kitchen Co. |
| Tile label | CONCEPT · WEB · BRAND |
| Chips | web:2,brand:3,all |
| Summary | A concept site and brand for a home-based Louisiana scratch kitchen with a weekly menu and a catering side. The design does two jobs at once: move this week’s plates for pickup, and turn catering interest into booked events. |
| Fact: Type | Concept project |
| Fact: Scope | Site, menu, ordering |
| Fact: Built for | Pickup & catering |
| Link label | See the concept → |
| Link URL | /case-study-gabbys-kitchen-co/ |
| Strip title | Gabby’s Kitchen Co. |
| Strip label | CONCEPT |
| Strip order | 2 |
| Show on | Work page, Homepage strip |
